Lifestyle Food The 'Go To' Health Brand

Building A ‘Go-To’ Health Brand

Lifestyle Food, an in-house brand at Dis-Chem, is committed to providing health foods and affordable alternatives for the conscious consumer. Seeking to enhance its digital presence, Lifestyle Food approached IO Media, leading to a comprehensive collaboration encompassing social media management, content creation, and a brand overhaul.

Our primary objective with Lifestyle Food was to establish it as a go-to brand for health foods, breaking the stereotype of high costs associated with such products. We aimed to make healthier food options accessible and affordable for a wider audience.

Lifestyle Food The 'Go To' Health Brand

The Creative Engine

Marketing Strategy:

IO Media serves as the creative engine behind Lifestyle Food’s digital presence, implementing dynamic marketing strategies that resonate with the target audience. From visually appealing content to strategic campaigns, our approach ensures Lifestyle Food stands out in the competitive health foods market.

Brand Management:

IO Media takes pride in managing all levels of Lifestyle Food’s brand touchpoints. From online platforms to product packaging and marketing collateral, we ensure a cohesive and compelling brand identity across every interaction, strengthening the brand’s connection with its audience.

Lifestyle Food Creative Engine Digital Presence
SOME REAL STATS
0%
Increase in Website Views

*GA4 statistics Jan 24′ – Oct 24′.

0%
Av. Email Open Rate

*MailChimp statistics Jan 24′ – Oct 24′.

0
New IG Followers

*Meta statistic Jan 24′ – Oct 24′.

0
IG Profile Visits

*Meta statistic Jan 24′ – Oct 24′.

SOME EPIC DESIGNS
Favicon 500px
Lifestyle Food Brand Touchpoints

Brand Touchpoints

New Product Renders:

IO Media worked on creating visually appealing product renders, aligning the designs with the high-quality standards upheld by Lifestyle Food.

Website Creation:

We developed a user-friendly website that features monthly blog posts and newsletters, providing valuable content to our audience regularly. The website also serves as a comprehensive platform for customers to explore Lifestyle Food’s product offerings.

Social Media Presence:

IO Media successfully cultivated a robust social media presence, amassing an engaged follower base across platforms such as Instagram, Facebook, X, and TikTok. Our content strategy focuses on delivering insightful and premium-quality material that mirrors the excellence of Lifestyle Food products.

Lifestyle Food Brand Touchpoints

Visibility & Customer Sentiment

Greater Brand Awareness:

Lifestyle Food is now recognized by customers seeking premium health foods at an affordable cost. With a growing newsletter database and social media following including platforms like Instagram, Facebook, X, and TikTok, the brand has achieved significant visibility.

Positive Customer Feedback:

The response from customers has been overwhelmingly positive, with individuals expressing satisfaction regarding the quality and value for money offered by Lifestyle Food products.

Lifestyle Food Visibility & Customer Sentiment
HIGH QUALITY VIDEO CONTENT
Favicon 500px
Lifestyle Food - A trusted provider in premium Health Foods

In Conclusion

IO Media’s collaboration with Lifestyle Food has transformed its digital presence and brand perception.

By addressing customer perceptions, enhancing quality associations, and fostering brand affinity, Lifestyle Food is now positioned as a trusted provider of premium and affordable health foods.

Lifestyle Food - A trusted provider in premium Health Foods