Client Background

Fitness Magazine, a leading publication in the health and fitness industry, hosts the annual Face of Fitness cover model search competition.

This campaign aims to discover and empower the next generation of fitness models who embody strength, diversity, and a passion for various sports and fitness interests. For 15 years, the competition has provided aspiring fitness influencers with a platform to kick-start and advance their careers in the industry.

Face of Fitness - Empowering the Next Generation
Face of Fitness - The Power of Social Media Leverage

Campaign Objective

Fitness Magazine partners with Io Media to execute this omni-channel campaign. The primary objective remains consistent: leverage social media to increase brand awareness for Fitness Magazine and sponsors, encourage engagement for participants and voters alike, and present unique UGC brand opportunities.

The campaign is set out over a 6 month period, with a variety of media opportunities and engagement mechanisms. By utilising entrants’ social media presence, the campaign broadens its reach and drives awareness around the campaign, while offering activation opportunities to sponsors.

Face of Fitness - The Power of Social Media Leverage
SOME REAL STATS
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No. of Voters

*Campaign duration: Aug-Oct 23′.

0
Website Views

*Campaign duration: Aug-Oct 23′.

0
IG Profile Visits

*Campaign duration: Aug-Oct 23′.

0
IG Post Impressions

*Campaign duration: Aug-Oct 23′.

SOME EPIC DESIGNS
Trending Entrants Face of Fitness
Top 6 Finalists Face of Fitness
Top 6 Finalists Face of Fitness 2
Social Media Marketing Face of Fitness
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Strategy and Execution

IO Media implements a comprehensive online strategy to maximise exposure and engagement for the Face of Fitness competition. The strategy includes:

  • Personalised Graphics: Each entrant receives personalised graphics to post on their social media channels, showcasing their participation in the competition and encouraging their followers to vote.
  • Influencer Network: Entrants are required to tag title sponsor Biogen, Fitness Magazine and other associated sponsors in their posts, allowing for brand exposure across their influencer networks.
  • Hashtag Campaign: A branded hashtag, #BiogenFaceofFitness2023, is created to unify and track social media conversations surrounding the competition.
  • UGC Promotion: Entrants are encouraged to create user-generated content (UGC) throughout the entry and voting period, driving traffic and engagement online.
  • Vote Solicitation: All entrants actively canvas for votes, leveraging their social media platforms to drive traffic and increase exposure. This voting process is repeated twice (all entrants / then top32). Activation opportunities for sponsors are incorporated by way of emails to all registered voters.
Face of Fitness Campaign Strategy & Execution
Face of Fitness Campaign Results

Campaign Results

Year after year, the campaign achieves significant success in driving engagement and reach in the health and wellness community. Key results include:

  • Increased Brand Exposure: Through the combined efforts of entrants’ social media promotion and the branded hashtag campaign, Fitness Magazine and its partners experience heightened brand exposure across social media platforms.
  • Engagement Growth: Entrants’ UGC and vote solicitation efforts lead to increased engagement with the competition, resulting in higher participation levels and excitement among followers.
  • Influencer Collaboration: Collaborating with entrants as influencers allows Fitness Magazine to tap into diverse audiences and expand its reach within the fitness community.
Face of Fitness Campaign Results
HIGH QUALITY VIDEO CONTENT
The 2022 Biogen Face of Fitness competition received so many amazing entries, but there could only be one winner. Our cover shoot week truly showcased the potential - and flair - of our top 6. This of course all lead to one lucky lady seeing her photo on the cover of SA's leading fitness industry magazine and her ticket to a career in the industry as a model and Biogen brand ambassador!

The 2022 Biogen Face of Fitness competition received so many amazing entries, but there could only be one winner.

Our cover shoot week truly showcased the potential - and flair - of our top 6. This of course all lead to one lucky lady seeing her photo on the cover of SA's leading fitness industry magazine and her ticket to a career in the industry as a model and Biogen brand ambassador!

YouTube Video UExCS2ZjX2tMbWJpbDNJLS1pUHFtd2s1LXpXeFpIOE02Ti41NkI0NEY2RDEwNTU3Q0M2

Biogen Face Of Fitness 2022 | Io Media Agency Production

19 views

Over 220 aspiring fitness models entered the Biogen Face of Fitness 2021 driven by their dream to launch their career in the industry and help inspire other women to achieve their health and fitness goals. This campaign empowers ladies in the fitness industry to step out of their comfort zone and create a career in the health and wellness space.

Over 220 aspiring fitness models entered the Biogen Face of Fitness 2021 driven by their dream to launch their career in the industry and help inspire other women to achieve their health and fitness goals.

This campaign empowers ladies in the fitness industry to step out of their comfort zone and create a career in the health and wellness space.

YouTube Video UExCS2ZjX2tMbWJpbDNJLS1pUHFtd2s1LXpXeFpIOE02Ti4yODlGNEE0NkRGMEEzMEQy

Biogen Face Of Fitness 2021 | An Io Media Agency Production

108 views

"In our world, progress isn’t just about reaching the summit, it’s about the climb. So, here’s to the journey, the process, the hustle, and the grind." The Biogen Face Of Fitness 2023 contestant really brought something special to the campaign. In 2023, Io Media Agency partnered up with Sony to capture these special moments and show the power of great quality content.

"In our world, progress isn’t just about reaching the summit, it’s about the climb. So, here’s to the journey, the process, the hustle, and the grind."

The Biogen Face Of Fitness 2023 contestant really brought something special to the campaign.

In 2023, Io Media Agency partnered up with Sony to capture these special moments and show the power of great quality content.

YouTube Video UExCS2ZjX2tMbWJpbDNJLS1pUHFtd2s1LXpXeFpIOE02Ti4wMTcyMDhGQUE4NTIzM0Y5

Biogen Face Of Fitness 2023 | An Io Media Agency Production

1 views

With its wide-angle lens, 4K video, fast autofocus, and articulating screen, it’s perfect for capturing any content in stunning detail. 🏋️‍♀️🤳🏽 #shorts #sony #vlogging

With its wide-angle lens, 4K video, fast autofocus, and articulating screen, it’s perfect for capturing any content in stunning detail. 🏋️‍♀️🤳🏽

#shorts #sony #vlogging

YouTube Video UExCS2ZjX2tMbWJpbDNJLS1pUHFtd2s1LXpXeFpIOE02Ti41MjE1MkI0OTQ2QzJGNzNG

Io Media Agency Production | Sony ZV-1 II advert

514 views

Meet Chantel, winner of the #BiogenFaceofFitness2023 - she shares her inspiring journey as she uses the power of fitness as she conquers adversity, finding strength and resilience that propels her to victory. 🏋️‍♀️✨

Meet Chantel, winner of the #BiogenFaceofFitness2023 - she shares her inspiring journey as she uses the power of fitness as she conquers adversity, finding strength and resilience that propels her to victory. 🏋️‍♀️✨

YouTube Video UExCS2ZjX2tMbWJpbDNJLS1pUHFtd2s1LXpXeFpIOE02Ti4wOTA3OTZBNzVEMTUzOTMy

Biogen Face Of Fitness 2023 Winner | Conquering adversity

5 views

Gloria is a wellness enthusiast on a transformative journey! 🌟 From conquering her first Comrades Marathon to excelling in her 9 to 5 as a Customer Rewards Lead, she’s a force to be reckoned with. She continues to inspire others with her powerful motto, ‘A healthy body nurtures a healthy mind.’💪🏃‍♀️

Gloria is a wellness enthusiast on a transformative journey! 🌟 From conquering her first Comrades Marathon to excelling in her 9 to 5 as a Customer Rewards Lead, she’s a force to be reckoned with. She continues to inspire others with her powerful motto, ‘A healthy body nurtures a healthy mind.’💪🏃‍♀️

YouTube Video UExCS2ZjX2tMbWJpbDNJLS1pUHFtd2s1LXpXeFpIOE02Ti4xMkVGQjNCMUM1N0RFNEUx

Biogen Face Of Fitness Top 6 | Gloria Ngcobo

5 views

Meet Ashleigh Fuller 🤩 Top 6 finalist in the #biogenfaceoffitness20203. She’s a fearless mother of three whose fitness journey started as a powerful transformation. From the bikini competition stage to the SA Championship in ‘23, she exemplifies daily commitment. 💪

Meet Ashleigh Fuller 🤩 Top 6 finalist in the #biogenfaceoffitness20203. She’s a fearless mother of three whose fitness journey started as a powerful transformation.

From the bikini competition stage to the SA Championship in ‘23, she exemplifies daily commitment. 💪

YouTube Video UExCS2ZjX2tMbWJpbDNJLS1pUHFtd2s1LXpXeFpIOE02Ti41MzJCQjBCNDIyRkJDN0VD

Biogen Face Of Fitness 2023 Top 6 | Ashleigh Fuller

2 views

Stephanie Claire Bristol is a qualified somatologist /aesthetician devoted to skin health and life balance. Her love for cooking, outdoor adventures, and local food markets is as vibrant as her fitness journey—from gymnastics and tennis to kickboxing and hockey. Embracing weightlifting and HIIT workouts, she found her sanctuary in the gym, creating a holistic approach to well-being. 💪🌿

Stephanie Claire Bristol is a qualified somatologist /aesthetician devoted to skin health and life balance. Her love for cooking, outdoor adventures, and local food markets is as vibrant as her fitness journey—from gymnastics and tennis to kickboxing and hockey. Embracing weightlifting and HIIT workouts, she found her sanctuary in the gym, creating a holistic approach to well-being. 💪🌿

YouTube Video UExCS2ZjX2tMbWJpbDNJLS1pUHFtd2s1LXpXeFpIOE02Ti5DQUNERDQ2NkIzRUQxNTY1

Biogen Face Of Fitness 2023 Top 6 | Stephanie Claire Bristol

2 views

From a fitness spark at 8 to a certified group fitness trainer, Kaylan’s journey is a testament to dedication. With a B.Human Movement Science degree, fitness isn’t just routine—it’s her sanctuary. ✨💪

From a fitness spark at 8 to a certified group fitness trainer, Kaylan’s journey is a testament to dedication. With a B.Human Movement Science degree, fitness isn’t just routine—it’s her sanctuary. ✨💪

YouTube Video UExCS2ZjX2tMbWJpbDNJLS1pUHFtd2s1LXpXeFpIOE02Ti45NDk1REZENzhEMzU5MDQz

Biogen Face Of Fitness 2023 Top 6 | Kaylan Matthews

4 views

@iomediaagency
The 2022 Biogen Face of Fitness competition received so many amazing entries, but there could only be one winner. Our cover shoot week truly showcased the potential - and flair - of our top 6. This of course all lead to one lucky lady seeing her photo on the cover of SA's leading fitness industry magazine and her ticket to a career in the industry as a model and Biogen brand ambassador!

The 2022 Biogen Face of Fitness competition received so many amazing entries, but there could only be one winner.

Our cover shoot week truly showcased the potential - and flair - of our top 6. This of course all lead to one lucky lady seeing her photo on the cover of SA's leading fitness industry magazine and her ticket to a career in the industry as a model and Biogen brand ambassador!

YouTube Video UExCS2ZjX2tMbWJpbDNJLS1pUHFtd2s1LXpXeFpIOE02Ti41NkI0NEY2RDEwNTU3Q0M2

Biogen Face Of Fitness 2022 | Io Media Agency Production

19 views

Over 220 aspiring fitness models entered the Biogen Face of Fitness 2021 driven by their dream to launch their career in the industry and help inspire other women to achieve their health and fitness goals. This campaign empowers ladies in the fitness industry to step out of their comfort zone and create a career in the health and wellness space.

Over 220 aspiring fitness models entered the Biogen Face of Fitness 2021 driven by their dream to launch their career in the industry and help inspire other women to achieve their health and fitness goals.

This campaign empowers ladies in the fitness industry to step out of their comfort zone and create a career in the health and wellness space.

YouTube Video UExCS2ZjX2tMbWJpbDNJLS1pUHFtd2s1LXpXeFpIOE02Ti4yODlGNEE0NkRGMEEzMEQy

Biogen Face Of Fitness 2021 | An Io Media Agency Production

108 views

"In our world, progress isn’t just about reaching the summit, it’s about the climb. So, here’s to the journey, the process, the hustle, and the grind." The Biogen Face Of Fitness 2023 contestant really brought something special to the campaign. In 2023, Io Media Agency partnered up with Sony to capture these special moments and show the power of great quality content.

"In our world, progress isn’t just about reaching the summit, it’s about the climb. So, here’s to the journey, the process, the hustle, and the grind."

The Biogen Face Of Fitness 2023 contestant really brought something special to the campaign.

In 2023, Io Media Agency partnered up with Sony to capture these special moments and show the power of great quality content.

YouTube Video UExCS2ZjX2tMbWJpbDNJLS1pUHFtd2s1LXpXeFpIOE02Ti4wMTcyMDhGQUE4NTIzM0Y5

Biogen Face Of Fitness 2023 | An Io Media Agency Production

1 views

With its wide-angle lens, 4K video, fast autofocus, and articulating screen, it’s perfect for capturing any content in stunning detail. 🏋️‍♀️🤳🏽 #shorts #sony #vlogging

With its wide-angle lens, 4K video, fast autofocus, and articulating screen, it’s perfect for capturing any content in stunning detail. 🏋️‍♀️🤳🏽

#shorts #sony #vlogging

YouTube Video UExCS2ZjX2tMbWJpbDNJLS1pUHFtd2s1LXpXeFpIOE02Ti41MjE1MkI0OTQ2QzJGNzNG

Io Media Agency Production | Sony ZV-1 II advert

514 views

Meet Chantel, winner of the #BiogenFaceofFitness2023 - she shares her inspiring journey as she uses the power of fitness as she conquers adversity, finding strength and resilience that propels her to victory. 🏋️‍♀️✨

Meet Chantel, winner of the #BiogenFaceofFitness2023 - she shares her inspiring journey as she uses the power of fitness as she conquers adversity, finding strength and resilience that propels her to victory. 🏋️‍♀️✨

YouTube Video UExCS2ZjX2tMbWJpbDNJLS1pUHFtd2s1LXpXeFpIOE02Ti4wOTA3OTZBNzVEMTUzOTMy

Biogen Face Of Fitness 2023 Winner | Conquering adversity

5 views

Gloria is a wellness enthusiast on a transformative journey! 🌟 From conquering her first Comrades Marathon to excelling in her 9 to 5 as a Customer Rewards Lead, she’s a force to be reckoned with. She continues to inspire others with her powerful motto, ‘A healthy body nurtures a healthy mind.’💪🏃‍♀️

Gloria is a wellness enthusiast on a transformative journey! 🌟 From conquering her first Comrades Marathon to excelling in her 9 to 5 as a Customer Rewards Lead, she’s a force to be reckoned with. She continues to inspire others with her powerful motto, ‘A healthy body nurtures a healthy mind.’💪🏃‍♀️

YouTube Video UExCS2ZjX2tMbWJpbDNJLS1pUHFtd2s1LXpXeFpIOE02Ti4xMkVGQjNCMUM1N0RFNEUx

Biogen Face Of Fitness Top 6 | Gloria Ngcobo

5 views

Meet Ashleigh Fuller 🤩 Top 6 finalist in the #biogenfaceoffitness20203. She’s a fearless mother of three whose fitness journey started as a powerful transformation. From the bikini competition stage to the SA Championship in ‘23, she exemplifies daily commitment. 💪

Meet Ashleigh Fuller 🤩 Top 6 finalist in the #biogenfaceoffitness20203. She’s a fearless mother of three whose fitness journey started as a powerful transformation.

From the bikini competition stage to the SA Championship in ‘23, she exemplifies daily commitment. 💪

YouTube Video UExCS2ZjX2tMbWJpbDNJLS1pUHFtd2s1LXpXeFpIOE02Ti41MzJCQjBCNDIyRkJDN0VD

Biogen Face Of Fitness 2023 Top 6 | Ashleigh Fuller

2 views

Stephanie Claire Bristol is a qualified somatologist /aesthetician devoted to skin health and life balance. Her love for cooking, outdoor adventures, and local food markets is as vibrant as her fitness journey—from gymnastics and tennis to kickboxing and hockey. Embracing weightlifting and HIIT workouts, she found her sanctuary in the gym, creating a holistic approach to well-being. 💪🌿

Stephanie Claire Bristol is a qualified somatologist /aesthetician devoted to skin health and life balance. Her love for cooking, outdoor adventures, and local food markets is as vibrant as her fitness journey—from gymnastics and tennis to kickboxing and hockey. Embracing weightlifting and HIIT workouts, she found her sanctuary in the gym, creating a holistic approach to well-being. 💪🌿

YouTube Video UExCS2ZjX2tMbWJpbDNJLS1pUHFtd2s1LXpXeFpIOE02Ti5DQUNERDQ2NkIzRUQxNTY1

Biogen Face Of Fitness 2023 Top 6 | Stephanie Claire Bristol

2 views

@iomediaagency
Favicon 500px

In Conclusion

IO Media’s annual social media campaign plays a pivotal role in elevating Fitness Magazine’s Face of Fitness competition year after year. By leveraging entrants’ social media presence, implementing a cohesive branding strategy, and fostering engagement with followers, the campaign successfully amplifies awareness and excitement surrounding the event.

As a result, Fitness Magazine solidifies its position as a leading authority in the health and fitness industry while providing aspiring fitness influencers with a valuable platform for recognition and advancement in their careers.

Face of Fitness Campaign Conclusion