Tony Ferguson is a globally-recognised supplement brand focused on helping customers live a healthy lifestyle to promote confidence and leave them feeling good to enjoy life to the fullest.

Since launching in South Africa in 2009, Tony Ferguson has made healthy living easier by providing tasty and convenient foods, health supplements, practical advice and support to simplify this journey and make it achievable for everyone.

Io Media developed an integrated online and print media marketing campaign that encompassed content creation and social media community management to boost product awareness through online, print and influencer campaigns, coupled with weekly mailer campaigns and database management to support campaign reach, engagement and sales.