Primal Sports Nutrition is dedicated to producing scientifically formulated, lab tested products of the highest possible standard. Primal’s extensive quality assurance program includes on going monitoring of raw materials and final product, with testing done by SANAS accredited laboratories. This ensures each product is of the highest standard and lives up to the Primal quality guarantee. Based on this solid foundation we can be confident that we are providing products that support athletes and those who demand nothing less than peak performance.

Io Media Agency developed a comprehensive rebranding and content marketing strategy to help Primal Sports Nutrition capture greater market share and usher in a new era for the latest entrant into the mature South African supplement industry.